In the rapidly changing pharmaceutical environment, online channel marketing initiatives offer MSD the flexible solution needed to ensure that the company’s message matched the perception of the target audience, be it doctors, nurses or other healthcare professionals.
“Jan van Bommel provided us with the structure and the controls to make our complex web-project a success”
Elke Radermacher
Former Marketing and Sales Manager Psychiatry, Organon
Providing professionals with up-to-the-minute information they can use
Professional healthcare providers need the latest information on a complete range of issues. With Jan van Bommel’s help we were able to complement existing websites with new sites and web services, such as a regular newsletter covering the most up-to-date scientific, political and medical information available.
Structure and control: the key to the success of a complex project
The new services were not only extensive, but also new to the internal and external members of our team. Jan knew what would make the website successful and how we could measure the results. His experience helped us to define the milestones and Key Performance Indicators needed to monitor the progress we were making on each site for each target group and act accordingly.
